Dailymotion, the premier Europeon video aggregation and sharing site, announces today the launch in Belgium of its new mobile app, as well as of the new desktop and web-mobile versions. They offer users personalized access to not-to-be-missed videos, while enjoying an entirely new, more intuitive and fluid user experience.
The Dailymotion mobile app, now available for free in Belgium on iOS (Apple Store) and Android (Google Play), and new desktop and mobile-web experience (http://www.dailymotion.com) are designed with lean-back entertainment experiences in mind.
Premium contents on news, sport, music and entertainment
Totally recreated from a blank page, the new Dailymotion proposes in one unique place the videos to see absolutely on four main themes: News, Sport, Music and Entertainment - to best meet the expectations of 18-49 year olds, the new target priority of the platform.
Priority is given to premium content, with particular emphasis on the latest videos and live content (concerts, sport events, breaking news, cultural events, etc.).
This new offer, based on high quality content, is made possible thanks to the many local and international partners who have already joined the platform.
As far as French-language video content is concerned, Dailymotion is a partner of most major media and audiovisual groups in Switzerland, France and Belgium (TV, press, radio, web).
For its users to take full advantage of this new premium offer, Dailymotion has created a completely new, faster, more personalized and relevant interface with completely redesigned ergonomics and layout.
In addition to the new HTML5 video player, a search engine and more intelligent algorithms, Dailymotion has developed innovative features to make navigation more intuitive. Users can, for example, navigate directly into the player by moving their finger on the video, right or left.
Access to content is also greatly simplified with 3 entries perfectly readable and complementary:
A space "For You," thought to find his favorite channels and his daily dose of video recommendation to watch according to his own consumption habits.
On "Explorer", users can discover and find new channels and popular topics and trends that should not be missed. Dailymotion Topics are generated in real time, depending on the news. This feature is a world first.
A library that allows you to find all of your favorite content, such as subscriptions, playlists, videos viewed and reviewed, or videos that are set aside for later viewing online or offline.
The new application has been fully developed by the teams of Dailymotion in France.
"We are particularly pleased to announce the launch of the new Dailymotion in Belgium," said Maxime Saada, Chairman & CEO of Dailymotion. "To keep up with the news or to be entertained on a daily basis, video has been unavoidable for a while already and uses evolve continuously. That's why we decided to completely overhaul Dailymotion by giving priority to premium content in a brand new user experience and around four main themes: News, Sports, Music and Entertainment. This launch marks a turning point for Dailymotion and the beginning of a new story."
New advertising strategy
The new Dailymotion also adapts its advertising strategy with tailor-made offers adapted to the new ways of consuming videos on the internet. The platform thus offers an immersive experience through innovative and less intrusive advertising formats such as vertical in-video or custom pre-roll and a more refined and intelligent management of advertising pressure in order to favor a user experience more fluid and stronger brand integration.
Proximus Skynet Advertising is the sales house for Dailymotion in Belgium. For more information, contact us: email@example.com