• Proximus Skynet Advertising

Proximus Skynet Advertising is official IO reseller of Microsoft ad solutions in Belgium

Xandr and Proximus Skynet Advertising partner up to offer the local advertisers the opportunity to buy Microsoft premium ad solutions in IO on top of the existing programmatic options available via Xandr’s strategic selling platform, Xandr Monetize.

When Microsoft Advertising announced in 2015 that they planned to take their business 100% programmatic, they partnered with Xandr’s Global Supply Evangelism Team to become the official

representative for Microsoft inventory across Microsoft News, MSN, Outlook, Windows and Microsoft Casual Games in 50+ global markets.

While programmatic ad spending has since gained importance, there are also advantages in buying Microsoft premium solutions in a traditional way, via a direct insertion order.

To provide all partners access to Microsoft’s premium inventory, no matter their chosen buying strategy, Xandr and Proximus Skynet Advertising are starting their collaboration from the 1st of July 2020.

Proximus Skynet Advertising is acting as a trusted and authorised partner to represent Microsoft’s inventory across display, video, and native in the Belgian market. Next to the many possibi

lities and advantages available in programmatic, advertisers and agencies now have again the possibility to buy in a traditional way and benefit from a trusted local support, guaranteed delivery, a day-to-day campaign management and optimization.

Local advertisers have also the possibility to enrich their campaigns with Microsoft first party data.

This collaboration functions as an extension to Microsoft’s programmatic strategy and provides comprehensive access to Microsoft’s premium inventory to all market participants in Belgium.

With Proximus Skynet Advertising, IO buyers now have a trusted and reactive point of contact on the Belgian market via their personal media sales consultant and the global email address skynet.advertising@proximus.com.

Programmatic buyers will continue their relationship with Xandr’s Global Supply Evangelism representative, Sabrina Schmidt, sabrina.schmidt@xandr.com.

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