• Proximus Skynet Advertising

Belgian scoop for Peterman with the first Shazamable bottles


Hello Agency (digital communication) and Strategy (creative agency) have launched the new concept for Peterman where, alongside the launch of PETER, the 3 limited edition bottles have been made Shazamable.

Taste the Belgian Spirit! "As-tu PETER gezien?" In one bilingual sentence, the whole spirit of Peterman is summed up. Peterman is the most appreciated gin of the Belgians, from north to south, since 1921. Thanks to its nuanced aromas, its assertive character and its authenticity - the fruit of a unique know-how for nearly 100 years - Peterman is a story, a pride, a feeling of belgitude that is tasted with each sip ... But also a good dose of self-mockery: Taste the Belgian Spirit!

PETER - like our belgitude - is a jovial, bilingual and friendly man who visits all the important Belgian festivals in the company of his friends. Trendy, he stays hyper young in his head and fits perfectly in all the atmospheres. He consumes Peterman either with Tonic, or with Coca-Cola or in shot.

PETER is more than ever the mascot of the brand and is at the center of a vast 360 ° marketing campaign designed to bring the brand to the bars, during major public events but also of course on social networks.

... as well as on 3 Shazamable high-tech bottles. Today, the Belgian distillery Bruggeman, more than ever anxious to revitalize and rejuvenate the brand, launches as part of this campaign "As-tu PETER gezien?" three bottles in limited edition: Bright Berries, Vivid Violet and Conic Curberdon.

The design of these new bottles of 70cl is like PETER: colorful, fun, shifted ... Even more, they are the first in Belgium to receive a Shazam code on the back. This code gives access to the Peterman universe via the internet platform dedicated to the campaign "As-tu PETER gezien?". For more information about the campaign, surf to www.astupetergezien.be.

The bottles are already in the shops but this summer, you have to pay attention to the Gentse Feesten, the August 15 festivals in Outremeuse, the Wallonia festivals in Namur and the Student kick-off in Ghent.

All advertisers who are interested in making their product, packaging, magazine, OOH, TV, theme song, .... Shazamable, please contact Proximus Skynet Advertising via sales@team.skynet.be.

#Shazam #Peterman #botlle

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